Become a Sweet Inventor

After 90 years of sweet inventions including the mighty Drumstick, iconic Love Hearts and best-selling Squashies, we challenge YOU to create a brand new sweet for us to make in our factory.

Win a VIP Tour to see your sweet made

How it works

Four creations will be shortlisted by our Swizzels judges and then put to the public vote.

The winner will WIN a VIP tour of our Swizzels factory in Derbyshire to see their sweet invention brought to life.

You must be over 16 to enter.