Swizzels

Swizzels

Great British PuDs

New for April 2020, discover the taste of Great British PuDs. Enjoy chew bars inspired by Sticky toffee pudding, Rhubarb crumble, Apple pie & custard and Lemon meringue pie all in one great-tasting, vegan-friendly pack.


How it all began...

Great British Puds was created by our very own Swizzels fan and competition winner, Tracy-Jane. In 2018, we went on a nationwide hunt for original inventions from Swizzels fans as part of our 90th Anniversary Sweetest Invention competition.

The idea was chosen by a public vote from thousands of entries and it was then brought to life by Swizzels HQ with Tracy-Jane involved every step of the way, from flavour combinations to packaging.


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Tag us in your photos and let us know your favourite flavour! #GreatBritishPUDS.