Our Yummy Inventions
- Love Hearts
- Bon Bons
- Rainbow Drops
- Parma Violets
- Fruity Pops
- Double Lollies
- Fun Gums
- Vimto Chew Bars
- Variety Packs
- Sweet Shop Favourites
- Pick 'n' Mix
Swizzels have been making sweets since 1928. We are best known as the inventors of Love Hearts, Drumstick, Parma Violets, Fizzers and Refresher bars which have all been enjoyed for generations around the world.
But we haven’t stopped there! The talented inventors at our Derbyshire factory are still creating brand new jellies, chews, lollies and other sweets for you to enjoy and share.
Visit Our Shop
You can now buy directly from our new online shop.
We’ve been inventing sweets for almost 90 years.
Found a heart in an unusual place? Upload your photo and share them with us #GoFindHearts.
Love is in the AIR
Win an iPad and Love Heart iPad cover with Uniball and Love Hearts.
Discover our range of deliciously squashy classics.