Our Yummy Inventions
- Love Hearts
- Rainbow Drops
- Parma Violets
- Fruity Pops
- Double Lollies
- Fun Gums
- Vimto Chew Bars
- Variety Packs
- Sweet Shop Favourites
- Pick 'n' Mix
Swizzels have been making sweets since 1928. We are best known as the inventors of Love Hearts, Drumstick, Parma Violets, Fizzers and Refreshers bars which have all been enjoyed for generations around the world.
But we haven’t stopped there! The talented inventors at our Derbyshire factory are still creating brand new jellies, chews, lollies and other sweets for you to enjoy and share.
We’ve been inventing sweets for almost 90 years.
New Sweetest Invention announced!
Read more about our lucky winner and their exciting new invention!
NEW Squashies Recipes
Tempt your taste buds with our delicious Squashies recipes.
What flavour will you choose?
Pineapple, Peaches & Cream, Raspberry, Strawberry & Banana and many more...