National Parma Violets Day

It’s the floral flavour that divides the nation but we’re here to celebrate our favourite purple sweet.

Friday 25th June 2021 is officially National Parma Violets Day, a chance for the most dedicated fans to rejoice in all things to do with the sweet.

We’d love to see how you get involved! Wear something purple, bake a purple cake or even go all out and throw a purple party!

Share how you’re celebrating with us:

Instagram  |  Twitter  | Facebook

Parma Violets opening competition T&Cs

National Parma Violets Day T&Cs

Buy Parma Violets online

Heaven or Hell?

We asked the nation what their ideas of Parma Violets Heaven of Hell would be.

Read what they said

Parma Violets on Instagram

See us being made

Did you know...

  • Parma Violets shared a 70th birthday with Joanna Lumley and Noddy Holder in 2016, all great things to come out of 1946.

  • Parma Violets get their name from the delicate purple flowers of the Parma Violet plant.

  • Their perfumed flavour has an army of loyal fans and Swizzels make 100 million rolls of Parma Violets every year. Of course, it takes a discerning palate to appreciate their delicate flavour!

Parma Violets Cheese

You might think we’re crackers but last year we teamed up with The Cheshire Cheese Company to create Parma Violets Cheese!

Read more

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