Corporate Customisation: A Swizzels Case Study with Low Cost Glasses
Finding innovative ways to enhance customer experience has become increasingly important in recent years. The internet has opened up a wealth of competition never previously experienced in any sector. So, attracting and (importantly) keeping your customer base is imperative for company growth.
Recently, Swizzels launched a retro sweet corporate customisation service. A cost-effective means to enhance brand awareness and reward customer loyalty, the service has been used by businesses of all sizes and sectors. Low Cost Glasses is one of our most recent clients.
Swizzels and Low Cost Glasses
A digital start-up, Low Cost Glasses (LCG) is the mastermind of established optical specialists, with more than 23 years’ experience in the field. The company was founded as an alternative to expensive high street optical chains, providing high quality prescription glasses and optical expertise at a fraction of the usual cost. As a new and disruptive enterprise, LCG has been working on numerous new customer experiences and exciting disruptive marketing projects to secure their customer base. They contacted Swizzels as part of that process.
The Swizzels corporate offering
Swizzels offer three core corporate products. Branded Love Hearts rolls, giant personalised Love Hearts rolls and branded exhibition stand sweet tubs. LCG had already produced its packaging by the time the marketing team contacted Swizzels. So, after due consideration, the company opted for the smaller branded Love Hearts rolls to send out with new glasses orders as a thank you to customers.
The company were drawn to Swizzels as an alternative to other promotional companies, because the team saw an immediate synergy between the two companies – namely they were both innovative, leaders in their respective fields, and constantly searching to develop new ideas.
Sergio Weingarten comments: ‘We had been looking for innovative and alternative means to deliver added value to our customers. But we didn’t want to just throw in discount codes and other corporate chestnuts.
‘Swizzels branded Love Hearts provided us with something that makes our customers smile, and keeps our name at the top of their list when they next need to buy new glasses. And that’s important for the sustainability and growth of Low Cost Glasses. For a small investment, it’s already had a strong impact.’
ROI is one of the most significant considerations when it comes to marketing choices. LCG obviously understands the importance of the customer experience. But the team also know that every penny has to count in the early days of business. Starting at just £0.20 per roll (incl. VAT), Swizzels branded sweets provide an unusual and cost-effective means to drive brand awareness and enhance customer satisfaction.
If you would like to find out more about how you could use Swizzels branded sweets as part of your company’s next marketing campaign, please contact us:
Telephone: 0800 970 0480