Did you hear that we have launched our brand-new TV ad? Meet Mr Swizzels, the marvellous inventor behind our newest creation, Great British Puds.

Watch and win

To celebrate our new TV advert, we’re giving 10 lucky winners the chance to win lots of bags of Great British Puds! All you need to do is take a picture when you see our ad appear on your screen and use the hashtag #GreatBritishPuds and tag Swizzels in the post!

Don’t miss a chance to win!

For the next two weeks, look to find out what channel and what time you will find our TV ad on your screens for a chance to win! Click here to view the advert timetable

You can now purchase Puds at...

How it all began...

Great British Puds was created by our very own Swizzels fan and competition winner, Tracy-Jane. In 2018, we went on a nationwide hunt for original inventions from Swizzels fans as part of our 90th Anniversary Sweetest Invention competition.

The idea was chosen by a public vote from thousands of entries and it was then brought to life by Swizzels HQ with Tracy-Jane involved every step of the way, from flavour combinations to packaging.

Share your photos

Tag us in your photos and let us know your favourite flavour! #GreatBritishPUDS.